Hyundai Genesis

Hyundai has announced the pricing for their new "luxury" sedan, the Genesis. This is a rear wheel drive sedan (coupe will follow later). 2 engines will be offerred, a V6 and a V8. The V6 will start at $33,000 and the V8 will start at $38,000. No word yet on the drugs that will be made available to dealership personnel and customers to revive them when they find out that Hyundai wants $40K for a car. Maybe this will work, like Lexus in the late 80s to undercut the competition with a great car. The track record recently has been good, but the name Phaeton keeps coming to mind. Is Hyundai reaching too far?